Today is the final day of our SPRING SALE!
Everything in our store is 15% OFF, automatically deducted at checkout.
Most brands would never entertain building a single shoe and standing on it. The entire footwear industry follows the same underhanded cycle: release a new model every season, make it different enough that last year’s version feels outdated, and push you to replace what was never truly worn out.
This is most business these days. They call it innovation but it’s anything but that. It’s capitalization.
The shoe industry doesn’t care about crafting a shoe that fits your body and its function. All they care about is keeping you buying. Then sending your money to social justice campaigns.
There is a deeper assumption beneath it all, that business is about creating purchases, not about solving problems.. Instead of solving the problem once and for all, they keep the problem alive and create new problems in order to keep you returning.
I reject this shekelmaxxing ideology completely.
My aim is not to sell you the next shoe. My goal is to build shoes that serve as many need as possible, while allowing your feet and body to move and function properly.
A good shoe should not expire with trends or seasons. It should not become obsolete because a new color or style appears. A good shoe should evolve with you. It should Improve with wear. It should be steady and reliable.
I am about solving problems, not creating consumers.
Break out of the cycle.
http://www.soleloshoes.com/